Edmunston - NB, October 1, 2019 – Victoriaville & Co. is pleased to announce that it has concluded the acquisition of Alliance St-Laurent Casket, a subsidiary of Matthews Aurora Funeral Solutions. 
“We thank the Alliance St. Laurent employees for their service to Matthews Aurora, and we look forward to continuing to supply ASL products to our funeral home customers through our supply arrangement with Victoriaville. This divestiture represents a manufacturing consolidation as part of our integration of the Aurora Casket Company. We continue to invest to deliver world class manufacturing capabilities and superior product quality at our core casket manufacturing plants,” said Steve Gackenbach, Group President, Matthews Memorialization. 
"Victoriaville & Co. is excited to continue the tradition of producing quality and innovative products at Alliance St. Laurent. We are confident that ASL is a great fit for us, and we look forward to growing the business and meeting the ever-changing needs of today’s funeral professionals,” said Alain Dumont, President of Victoriaville & Co. 
“I am confident that the ASL / Victoriaville & Co. duo will have a positive impact in the years to come for employees and the local community of the Greater Madawaska region,” said Charles-Olivier Dumont, Business Development Assistant Manager of Victoriaville & Co. “During the past 25 years, we have been a client, a supplier, and a financial partner of Alliance St-Laurent Casket. Today, with this acquisition, we thus come full circle and wish to breathe new life into this regional jewel,” added Alain Dumont, President of Victoriaville & Co. 
We wish to thank the entire Matthews Aurora Funeral Solutions team for its trust and cooperation during the acquisition and transition process. 

About Victoriaville & Co.

Founded in 1907 and committed exclusively to the funeral industry since 1948, Victoriaville & Co. is a fourth- generation family business that employs hundreds of people in Canada, the United States, and the United Kingdom. Victoriaville & Co. has become the third-largest manufacturer of hardwood caskets in North America and one of the most important distributors of funeral products

About Matthews Aurora Funeral Solutions

Matthews Aurora™ Funeral Solutions is a division of Matthews International. Matthews Aurora is committed to helping families move from grieving to remembrance by providing products of superior craftsmanship and solutions that meet the needs of every family who wish to honour and remember their loved one. As a leading provider to the funeral home industry, we offer our customers an extensive variety of high-quality wood, metal and cremation caskets, urns, keepsakes, memorial jewellery, stationery and other programs, products, and solutions. The Matthews Aurora™ Funeral Solutions team is focused on providing our funeral home customers with outstanding service and support, helping funeral homes better serve the families in their communities. For more information about how we can help your firm, please contact your Matthews Aurora™ Funeral Service Consultant or call us at 1-800-457-1111.


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