Victoriaville & Co. | Strategic Investment and Partnership


Strategic Investment and Partnership  

(Wallaceburg, ON-March 5th 2021) - We are pleased to announce that Victoriaville & Co. has formed a strategic and equity partnership with Ontario based fingerprint jewelry company Eternity’s Touch. The Bilodeau family who have owned and managed the company from its inception, believe this partnership will allow the company to reach its ambitious goal of becoming a Worldwide leader in fingerprint jewelry exclusive to the funeral service profession.

“Our partnership with Victoriaville & Co. will enable us to not only grow our client base and our presence in the field but also will consolidate my succession plan. This transaction will create no change in product availability and our customers will continue to receive the same exceptional customer care that they are used to. This strategic partnership was the best option for my daughters, for our key employees and for our customers.” said Steve Bilodeau, Founder and President of Eternity’s Touch.

"This investment will allow us to continue our efforts to diversify and find added-value global solutions, in order to better meet the growing needs of our Canadian, American and International clients. This investment is directly in line with our goal. "adds Alain Dumont, President of Victoriaville & Co.

“We are thrilled at the prospect of partnering with a company with such a rich history and an enviable reputation but also with people who share the values of respect and integrity which will definitely help us realizing our goal of offering our products and services in targeted international markets” said Chelsea and Chantelle who are respectively ­­­­­­­­­­Customer Service Manager and CEO of Eternity’s Touch.

«We have been looking for a fingerprint solution for a while but have been waiting for the right company to align ourselves with. Eternity’s Touch is a company with solid foundations and with a track record of adding value to their clients.  These characteristics were instrumental in us forging this strategic partnership” added Charles-Olivier Dumont, vice-president sales and business development at Victoriaville & Co.


Founded in 2009 and committed exclusively to the funeral profession, Eternity’s Touch is a family business located in Wallaceburg, Ontario. The company is the pioneering in digital capture and manufacturing of personalized fingerprint jewelry and keepsakes. Since its inception, Eternity’s Touch has produced hundreds of thousands of unique pieces commemorating memories to last a lifetime.

Founded in 1907 and committed exclusively to the funeral profession since 1948, Victoriaville & Co. is a fourth-generation family business that employs hundreds of people in Canada, the United States and the United Kingdom. Victoriaville & Co. has become the third largest manufacturer of hardwood caskets in North America and one of the most important distributors of funeral and commemorative products.

Source: Chantelle Bilodeau-Seton, CEO Eternity’s Touch 
1 (877) 325-7767

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